At HENCH, we don’t do fluff, fillers, or fancy marketing hype. We make damn good soap - the kind that feels great on your skin, smells clean without knocking you out, and holds up to a proper scrub after a hard day's work.
HENCH is a family-run business based in South Australia, founded by us - Jodie and Adam - a husband-and-wife team. We started this brand with one mission: to make high-quality, natural soap for men who care about what they put on their skin.
It all began in our own kitchen, when we were fed up with supermarket soaps full of harsh chemicals and mystery ingredients. With skin sensitivities in the family and a shift toward more natural living, we were determined to create something better - for ourselves and for others like us. We wanted a bar that could handle real skin and real life - so we rolled up our sleeves and made our own.
We spent months experimenting, testing, and tweaking formulas until we landed on a bar that ticked all the boxes: tough enough to handle hard-working skin, but gentle enough to leave it feeling good. We wanted to give men a solid skincare option that wasn’t full of nonsense - and more importantly, something proudly Australian made.
Every bar of HENCH soap is handmade in small batches, from locally sourced ingredients, using the traditional cold process method. No palm oil, no parabens, no sulphates - and none of the other harsh stuff you’ll find in commercial soaps, like SLS, SLES, synthetic detergents, artificial preservatives, or cheap foaming agents. Just a carefully balanced mix of plant oils and butters like shea and cocoa that clean without stripping your skin dry.
Wherever possible, we use native Australian ingredients and draw inspiration from the land around us. We use natural clays, real exfoliants, and rugged Aussie-inspired scents - skin safe and never overpowering. Our packaging is plastic-free, and we’re proudly certified with the Australian Made logo, because supporting local matters. At HENCH, we believe that men need proper skincare just as much as anyone else - but without the fluff. That’s why every bar we make is built with purpose: to deliver real results, without compromising on quality, ethics, or Aussie pride.
And we’re just getting started. We’ve got more ideas in the works beyond soap - because looking after yourself shouldn't stop at a bar in the shower. We want to build a range of straightforward, high-quality men’s grooming products that are proudly Australian made and damn good to use.
What started as a passion project has grown into a brand that stands for something simple: scientifically crafted excellence, made for men who give a damn.
If you’ve got thoughts, feedback, or something you’d love to see us make, we’d genuinely love to hear from you.
So whether you’re on the tools, in the office, hitting the gym, or just a bloke who likes quality stuff - Welcome to HENCH!
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